Last edited by Akinokree
Tuesday, May 19, 2020 | History

2 edition of Contagious found in the catalog.

Contagious

Jonah Berger

Contagious

why things catch on

by Jonah Berger

  • 374 Want to read
  • 21 Currently reading

Published .
Written in English

    Subjects:
  • Popularity,
  • Economic aspects,
  • Consumer behavior,
  • New products

  • About the Edition

    In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you"ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you"re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, this book will show you how to make your product or idea catch on.

    Edition Notes

    Includes bibliographical references and index.

    StatementJonah Berger
    Classifications
    LC ClassificationsHF5415.153 .B463 2016
    The Physical Object
    Pagination244 pages
    Number of Pages244
    ID Numbers
    Open LibraryOL26924173M
    ISBN 101451686579, 1451686587
    ISBN 109781451686579, 9781451686586
    OCLC/WorldCa922631195

      “Contagious” does provide some interesting insights into factors that can help make an idea, a video, a commercial or a product become infectious, but it’s a book that remains heavily.   Contagious is a great read that will keep you glued to the pages. The book is a stand alone story on itself but for the full, mind blowing, world domination attitude Scott provides, it would be worth it to take the 2 fer deal and buy both 'Infected' and 'Contagious'.5/5(5).

    Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out. Contagious. 8, likes. Contagious, the premier rock band out of St Louis creates a party atmosphere while performing songs identical to the original. It may sound like a cliché, but the music Followers: K.

    The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On".This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea :   Wharton marketing professor Jonah Berger's new book, Contagious: Why Things Catch On, distills six principles that cause people to talk about and share an idea or product. "‘Contagious.


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Contagious by Jonah Berger Download PDF EPUB FB2

This book is useful for presenting a framework for how to think about making an idea, product or service contagious. While the contents of the book are nothing truly radical (after all marketing, in some form or the other, has existed for millennia), it is helpful to break down some of the art into easy-to-follow guidelines.4/5.

Contagious reveals the secret Contagious book behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular.

From consumer products and policy initiatives to B2B services and ideas and initiatives within organizations.

While "Contagious" is obviously a well written book, anyone interested in the topics Berger presents must read "Diffusion of Innovations," which is far more comprehensive (and interesting) than Berger's work.

"Contagious," I believe, is nothing more than a "dumbed-down" version of Rogers' work presented in a way to sell to the masses/5(K). In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube ed on: Contagious Quotations is the little black book that will make you think and that you won't want to be without.

Enjoy new insights and quotations around relationships, leadership, customer service, attitude (yours or someone else's) and many others. Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and Contagious book.

He is the author of Contagious: Why Things Catch On, a New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior/5(18). Contagious is a creative and strategic intelligence service that helps ad agencies and brands deliver more creative, innovative and effective marketing via our events, magazine and unique intelligence tool.

BOOK REVIEW: “Contagious: Why Things Catch On” by Jonah Berger 1. Social Currency – “We share things that make us look good”. Whether through a post on Facebook or Twitter, or telling 2. Triggers – “Top of mind, tip of tongue”.

While social currency gets people to. Contagious: Why Things Catch On is a marketing book by Jonah Berger that explains why some ideas spread virally. Read my Contagious book summary. Read pdf Contagious: Why Things Catch On absolutely for free at Andy says:Membaca "Contagious", sebenarnya formula yang dipakai Berger di buku ini pernah gue temui di beberapa risetnya yang banyak membahas topik so /10(12).

Editions for Contagious: Why Things Catch On: (Hardcover published in ), (Kindle Edition published in ), (Paperback publish. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The ’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals/5(20).

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The ’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals/5(K).

WELCOME, LET THE FUN BEGIN. Get e-Books "Contagious" on Pdf, ePub, Tuebl, Mobi and Audiobook for are more than 1 Million Books that have been enjoyed by people from all over the world. Always update books hourly, if not looking, search in the book. Contagious: Why Things Catch On - Ebook written by Jonah Berger.

Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read Contagious: Why Things Catch On/5(88).

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.

Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. APPLE BOOKS REVIEW. We live in a time when 15 seconds on TikTok can catapult a person to stardom. And that makes Jonah Berger’s exploration of why things go viral such an eye-opening and relevant read.

Contagious is an excellent crash course in/5(). Note: If you're looking for a free download links of Contagious: Why Things Catch On Pdf, epub, docx and torrent then this site is not for you. only do ebook promotions online and we does not distribute any free download of ebook on this site.

Contagious: How Things Catch On. During the mixtape’s campaign, Nipsey revealed that the inspiration behind selling Crenshaw for $ per copy was from a book he read: Jonah Berger’s Contagious: How Things Catch On.

As a professor at the Wharton School of the University of Pennsylvania, Jonah is an expert on word of mouth, viral marketing. Contagious is a truly grand work of suspense, science, and horror from a new master.

PUBLISHERS WEEKLY Alien invaders threaten humanity in Sigler's over-the-top thriller, the sequel to Infected/5(95). Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere.

Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.The characters for this book are engaging, and the plot is tight.

While the book preceding this, Infected, wasn't my favorite book ever, Contagious takes the story to a whole new level. If you like sci fi, action, or horror -- this book is for you. I stayed up long past my bedtime listening to the very end of this novel, and it was well worth it.Contagious is a cautionary tale about how the stories we tell circumscribe our thinking about global health and human interactions as the world imagines—or refuses to imagine—the next Great Plague.